Christina Schoellen

Marketing and Strategy Professional

18+ Years of Experience With Top Brands

A Leader Through Change

Authentic Relationship-Builder

Confident and Relaxed Public Speaker

Hi. I'm Christina.

I’m an optimistic and curious marketing professional with substantial
experience delivering impactful, high-visibility marketing campaigns driving engagement and revenue.

Being a trusted leader, I excel at finding the marketing solution that pleases both the client and drives our business goals.

I lead with transparency and integrity. I'm proud to be a community-builder who embraces corporate mission and manages teams through multiple mergers and acquisitions.

But I'm also a real person who loves my family...and refuses to use
business-jargon like "aligned" and "synergy". I promise!

Download Resume

Brands

What I Do

Plan With a Purpose

Strategically plan and execute marketing initiatives that drive a measurable increase in revenue, subscribers, and engagement.

By The Numbers

Extract trends from data to formulate actionable strategies.

Drive Growth

Balance client goals with company needs to maximize product exposure through channel marketing.

People Matter

As an authentic relationship builder, I excel at collaborating cross-functionally and building rapport.

Test. Test. Test Again.

Champion 'Test & Learn' approaches to foster innovation and optimize media efficiency.

Boring Presentations Are....Boring

I am committed to captivating audiences in a personal and memorable way through storytelling and public speaking.

Testimonials

You made a difference to me and you made a difference to our business and our team. I feel grateful to have worked with you closely and I am sincerely jealous of the next person or business you spend your energy on because you are the best. We desperately need more people in our business -- and this world -- like you.

Account Director

It cannot be overemphasized how appreciated the partnership with you and your team is to us, and how it has driven innovation on this side.

Media Buying Rep

You are kind, compassionate, and have an amazing ability to put yourself in other people shoes and look at things from different perspectives. Those are all qualities anyone would be lucky to have on their team.

Direct Report

Working with you has been a true delight. You always approached our meetings with levity, which I really appreciated because it made me feel more at ease.

Marketing Manager

Impactful Results

Beat Sales Goals By

160% During Product Launch

Paid Media Campaigns Led

200+ Across On-Air + On-Platform + Digital

Reduction In Costs Per Sale

30% For Key Client

YOY Marketing Growth

15% Despite Budget Cuts

Experience

FEB 2020 - OCT 2023

Warner Bros. Discovery

Director, Partner Marketing

• Architect behind DTC go-to-market strategy, positioning, messages for product launch on national account which exceeded sales goal by 160%
• Conceptualized product strategy, media plan, and held campaign authority of 200+ paid media campaigns across on-air, on-platform, and digital driving revenue,
engagement, and client success
• Led performance marketing team for accounts totaling 28MM potential customers with $25MM budget
• Spearheaded media test resulting in 30% reduction in "customer acquisition costs" for key account
• Due to relentless resourcefulness, maximized partnerships resulting in +15% YOY marketing placements despite budget cuts
• Guided cross-functional team around product launch campaign exceeding 30-day goals
• Head of Marketing for app launch on national account guided by market insights resulting in campaign budget surplus and client satisfaction
• Skillful in translating business priorities into product narratives, differentiated positioning, and resonant messaging to fuel customer lifecycle efforts
• Deep understanding of media buying and the spectrum of customer touchpoints during lifecycle
• Outstanding ability to navigate resource, stakeholder, and budget management resulting in favorable product position internally and externally
• Shape and execute customer engagement strategies based on Looker analytic platform results, CRM learnings and revenue economics
• Constructed bespoke client presentations and pitches showcasing market research, brand strategy, value proposition, and performance narratives resulting in promotional buy-in
• Deep expertise navigating diversified, global organizations driving agreement among diverse stakeholders
• Rigorously drive internal prioritization decisions to maximize each KPI
• Not intimidated by ambiguity; ability to operate autonomously
• Fearless research to understand competitive forces and emerging technologies; found gaps in unmet needs to identify market opportunities leading to innovation
• Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Finance, Design, and Marketing
• Strived to build a transparent people culture that enables team to create career-defining moments
• Key leadership traits include empathy, integrity, accountability, resilience, flexibility, and positivity
• Coached and guided teams through mergers, acquisitions, and re-organizations

FEB 2005 - FEB 2020

Warner Bros. Discovery

Roles with Increasing Responsibilities

• Ideated & executed impactful campaigns to support sales efforts of $6B annually across TBS, TNT, TCM, truTV, CNN,
Adult Swim, Cartoon Network, NBA on TNT, March Madness, & NASCAR on TNT
• High potential employee; selected for professional programs
• "Best of the Web" Award: Content Marketing for TV Everywhere
• “Best of the Web” Award: Content Marketing Campaign
• Presidential Award (internal) - Success in Diversity and Innovation

Education

Marketing

Villanova University

Bachelor's Degree. Major: Marketing. Minor: Communications.

Activities and societies: Villanova Women’s Division I Varsity Volleyball: Scholarship team member. All Big East Academic Team.